ICANN’s base evaluation fee for the 2026 round is USD 227,000 per application. For dotBrand, ICANN lists an additional conditional fee for the .Brand TLD Eligibility Evaluation (Specification 13) of USD 500.
In practical budgeting terms, organizations should plan on the ICANN evaluation fee (USD 227,000) plus an additional six‑figure amount in the first year to cover application preparation, policy/compliance work, and provisioning/setup, plus ongoing annual operating components (including ICANN’s annual fee and registry backend operations).
While many dotBrand applications proceed without additional charges, ICANN does note that conditional evaluations may apply in specific circumstances, which can increase costs (for example, certain name collision or string‑specific reviews). These are situational rather than expected and depend on the characteristics of the applied‑for string.
It’s also worth noting that ICANN’s base evaluation fee includes the ability to apply for up to four allocatable variant strings alongside the primary dotBrand application, where variants are applicable.
Marcaria can help you through the entire application process and partners with a registry back‑end platform to sustain your dotBrand going forward.
To receive information about dotBrand, please contact support@marcaria.com.